A Synopsis Of Significant Digital Media Findings In 2020

Here's A Summary Of Important Digital Media Findings For 2020


In every country where surveys were conducted, coronavirus has dramatically increased the number of people who read news in major media. Online and television news sources have seen significant upticks, and more people identify television as their main source of information, giving some respite from the picture of steady decline. Because physical distribution is being impeded by lockdowns and restrictions, the usage of printed newspapers has dropped. This will almost certainly speed up the transition towards digital technology. However, the majority of nations have seen an impressive increase in the use of social media as well as the internet. WhatsApp saw the largest growth overall, with increases of around 10% in some countries. Nearly half of the people surveyed (51%) utilized an open or closed online group to meet and share information or take part of a local support group.

In April of 2020, the level of trust was fairly high across all countries regarding media coverage of COVID-19. It was in line with the national government and significantly higher than that of individual politicians. The amount of trust that was placed on the media's coverage of COVID-19 was nearly doubled for messaging services, social networks and video platforms. Concerns about misinformation in the world remain high , according to our data from January. The global sample has expressed concerns about false or authentic information being available online. It was prior to the outbreak of coronavirus. The most prominent politicians in the United States are often blamed for the spread of misinformation - though people who consider themselves right-wing, like in the United States, are more likely to blame the media. Facebook is seen almost everywhere as the most important channel for spreading inaccurate facts. WhatsApp is however more accountable in places like Brazil as well as Malaysia.

Our survey in January across the world revealed that less than four-in-10 (38 percent) of the respondents claimed to trust most news most often. This represents a drop of four percentages from 2019. The news they use is not trusted by more than half of those surveyed (46%) Particularly, public broadcasters that are losing support from left and right-leaning political partisans seem to be under threat by the rising political conflict. Even so, our study finds that the majority (60 percent) still favor news that doesn't have a particular point of view and that only a tiny minority (28%) like news that aligns with or reinforces their views. The preference for partisans has slightly increased in the United States since we last asked this question in 2013 but in the United States, a silent majority seems to be looking for news that at the very least tries to be objective.

The majority of people (52 percent) prefer that media regularly reported on false claims made to them by politicians, rather than not making them the focus of their coverage (29%). People are more hesitant to view political ads on social media and search engines than they are with TV ads. Most people (58%) prefer to have platforms that do not block false claims even though they get to make the final decision. We have seen significant rises in online journalism's payment rates in many countries, including the United States (+14) and Norway (42 percent + 8). However there's been a smaller rise in different markets. It is worth noting that most countries are not paying for online information however certain publishers have been able to report an "coronavirus increase".

For subscribers the most important aspect is the uniqueness and quality of the information. Subscribers are convinced that they receive superior information. But, a majority of people are satisfied with the news they can access for free . In addition, we find a high percentage of non-subscribers (40 percent in the USA and 50% in the UK) who claim that there is nothing they can do to convince them to pay. The more expensive subscriptions (e.g. In countries that have higher levels of payment (e.g. Norway and the USA) in between 1/3 to 50% of subscriptions are sold directly to a few large national brands. This suggests that there's an all-or-nothing dynamic. A significant portion of those countries are now adding to their subscriptions, often by purchasing a specialist or local paper. For radio Unirea Romanian commercial radio station. It is a format that is 60 60% news from various fields and 40 percent music. The current lineup of programming includes news programs that are regional, special programs, as well as talk show programming. They are interested in contests, news and interviews. However, they also like the variety of cultural programs like debates music, entertainment, and debate shows.

Four in 10 (44%) of the newsweekly reports on a specific country are published by local newspapers. Facebook and other online social media platforms are used on average 31% to get local news and information. This is putting pressure on the business models of companies. The news stream is becoming more widely available. Just over 25% prefer to begin their news journeys via an app or website across all countries. Generation Z (those between 18-24) prefer social media over websites and apps. They are a weaker relationship to websites and apps and are two times more likely to access news via these platforms. Instagram news usage has increased by more than 50 percent for all age groups and is predicted to surpass Twitter within the next few years.

To stop the trend of switching to different platforms, publishers are looking to build direct connections with consumers via email and mobile alerts. The United States sees nearly one fifth of Americans checking their news emails every week (21 percent), and almost half of them use it as their primary source of news. Northern European countries are slower to embrace news channels via email. In Finland just 10% of people who use email news use it. The number of podcast users has increased significantly over the past year, although coronavirus lockdowns might temporarily alter this trend. Over 50 percent of the people surveyed across all countries believe podcasts are more educational and accessible than other media. Meanwhile, Spotify has become the top source for podcasts in a number of countries, surpassing Apple's podcast app.

In the overall picture, nearly seven out of ten (69%) believe that climate change is a serious problem, but in the United States, Sweden, and Australia the majority of people disagree with this. These people of older age tend to be more right-leaning. Younger groups can access much of their climate information via social media, and by following activists such as Greta Thunberg. Voice-activated smart speakers like the Amazon Echo and Google Home continue to grow rapidly. The UK has seen an increase in use of smart speakers for all kinds of purposes with 14% up to 19 percent, 7% to 12percent in Germany, and 9%-12% in South Korea. Despite these growth rates however, the use of news is low in all markets.

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